In this episode, Brenton Harrison, a certified financial planner and founder of "New Money New Problems," discusses the significance of targeting a specific audience in business and ministry. He shares his journey and passion for helping people manage their finances, especially in overcoming student loan debt. Brenton emphasizes the importance of building an email list for professional opportunities and maintaining direct communication with an audience, as opposed to relying on social media algorithms. The episode concludes with a call to action for listeners to apply the insights shared to enhance their income and impact.

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Show Notes

(00:00:00) The monetize your ministry summit
There is an announcement of an upcoming summit focused on starting a ministry-driven business with limited resources.

(00:01:03) Defining ministry
Discussion on full-time ministry and providing content to help others.

(00:01:24) Introduction of Brenton Harrison
Kymone Hinds introduces Brenton Harrison, a certified financial planner, and founder of "New Money New Problems."

(00:01:44) Brenton's intro and expertise
Brenton's background, expertise, and the importance of financial literacy are discussed.

(00:03:20) Brenton's introversion
Brenton reveals being an introvert despite public speaking engagements.

(00:05:25) Brenton's view on ministry
Brenton's evolving definition of ministry and using one's gifts for the benefit of others.

(00:07:44) Brenton's career choice
Brenton's frugal upbringing and the influence on his career choice as a financial planner.

(00:12:01) Brenton's journey into entrepreneurship
Brenton's transition from being trained to take over a firm to starting his own business.

(00:15:49) Naming of "New Money New Problems"
Brenton explains the intentional naming of his business and targeting a specific audience.

(00:18:11) Balancing ministry and business
Discussion on the balance between serving a specific target audience and providing ministry through free content and education.

(00:20:11) The importance of knowing your audience
Discussion on the significance of understanding and serving a specific audience, not trying to please everyone.

(00:20:50) Financial support vs. verbal support
Differentiating between those who verbally support and those who financially support a business or ministry.

(00:22:09) Narrowing down target clients
The benefits of focusing on a specific target audience and not trying to cater to everyone.

(00:22:57) Gaining expertise through experience
The value of gaining expertise by consistently serving similar clients and gaining experience in a specific area.

(00:25:33) Specialization and overwhelming choices
The drawbacks of offering too many options and the benefits of specialization in business.

(00:25:33) Challenges of student loan debt
Discussion on the challenges faced by first and second-generation high-income earners, particularly related to student loan debt.

(00:28:39) Providing relief through knowledge
The passion for helping individuals navigate and alleviate student loan debt, providing relief through financial knowledge.

(00:31:02) Importance of being aware
The significance of becoming aware of financial options and seeking help to escape student loan debt.

(00:35:35) Regulated financial advisory and separate business
The necessity of maintaining separate businesses due to heavy regulations in the financial advisory industry.

(00:39:17) Consistent content creation and relationship building
The advice is to document career growth through consistent content creation and building relationships for business growth.

(00:39:47) Documenting the Journey and Building an Email List
Brenton Harrison discusses the importance of documenting one's journey and building an email list for professional and ministry purposes.

(00:40:49) The Value of Email Lists in Professional Life
Kymone Hinds emphasizes the significance of email lists in maintaining business continuity, especially during social media disruptions.

(00:41:42) Closing Remarks and Encouragement
Kymone Hinds expressed gratitude for the guest's insights and encouraged listeners to apply the lessons learned to enhance their income and impact.