In this podcast episode, Kymone interviews John and April Nixon, a couple who have built a successful online platform for couples coaching. They discuss their journey from offering free counseling at their church to charging for their services, and their transition into podcasting and social media. They share personal experiences, including major life challenges that have shaped their approach to coaching. The Nixons also discuss their plans for creating transformative events for couples. The episode emphasizes the importance of consistency, creativity, and authenticity in building a successful online presence and business.

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Visit John and April’'s Website: https://www.justjohnandapril.com/

00:00 Intro to Podcast

(00:00:03) The journey to building a platform Kymone introduces John and April and discusses their transition from couples counseling to building a platform with a large following.

(00:01:01) Introducing John and April Nixon Kymone welcomes John and April Nixon to the podcast and shares a brief introduction about their background and expertise in couples coaching.

(00:04:32) How John and April got into couples coaching John and April share how they accidentally started doing couples coaching and how their unique combination of skills and personalities led to their success in the field.

(00:10:51) The accident and its impact Discussion about the car accident, the challenges it brought, and how it shaped their transparency and ministry.

(00:11:29) Miscarriage and loss Conversation about the loss of a baby and the emotional impact it had on their relationship.

(00:12:20) Cancer diagnosis Talk about finding out about John's cancer and how it affected their marriage, as well as their ability to handle subsequent challenges.

(00:19:38) The demand for counseling services John and April discussed the demand for their counseling services and what people were asking them to do.

(00:23:49) Transitioning from free to paid counseling John and April talk about their decision to start charging for their counseling services and the encouragement they received from others.

(00:27:27) The purpose of starting a YouTube channel John and April discuss the reasons behind their decision to start a YouTube channel and their initial hesitation towards becoming YouTubers.

(00:28:59) The birth of the podcast April's editing skills, fear of imperfection, and the influence of Sean Canal on starting the podcast.

(00:30:15) Seeking guidance and help Getting advice from Sean Craig, learning about equipment, and starting to plan the podcast.

(00:33:35) Transitioning to virtual counseling The impact of the pandemic, learning new skills, and the role of Hines in taking the podcast to another level.

(00:38:51) Creating an Online Program John and April discuss the process of creating an online program for couples, including the challenges and the realization of the value they already had.

(00:41:01) Importance of Social Media Presence They emphasize the importance of investing time and effort into building a social media presence, as it can legitimize their work and attract potential clients.

(00:44:49) Consistency in Posting on Social Media

They share their experience of committing to posting twice a day for five days a week on Instagram for three months, resulting in unexpected success and increased followers.

The discipline of consistency (00:47:08)

Discussion about the importance of setting a period to try something consistently before giving up.

(00:48:38) Finding creativity in reels Exploring how John and April come up with creative ideas for their Instagram reels, with a focus on repurposing and reimagining content.

(00:51:04) Experimenting with different types of content John and April discuss their approach to experimenting with different types of content for their reels and how they analyze engagement to determine what works best.

(00:57:05) The John and April experience John and April discuss their plans for creating a high-class and curated experience for couples, including the venue, music, and food.

(00:57:35) Creating a community of couples John and April aim to create a community of couples that can come together to transform each other's lives and relate to each other.

(00:58:23) Special ad and website announcement John and April announced that they will run a special ad on their podcast to promote John and April's upcoming event. They also provide their Instagram handle and website for listeners to follow and visit.