In this podcast episode, we introduce James Brandon, also known as Coach James, who has been coaching people for eight years on how to heal their bodies, increase energy, and reduce chronic disease. James shares his personal journey and experiences with plant-based diets and their impact on health. He discusses his platform, "James Eats Plants," where he teaches people how to thrive and live an abundant life through a plant-based diet. The conversation also touches on James' journey of monetizing his passion for helping people and the importance of perseverance and continuous learning in business.

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Follow James on IG: https://www.instagram.com/jameseatsplants/?hl=en

Visit James' Website:

https://www.abundanthealthaccelerator.com/register?r_done=1

Show Notes

00:00 Introduction to Podcast

[00:06:20] The Catalyst: Dad's Cancer Diagnosis James shares the story of his dad's stage four cancer diagnosis and how it sparked his interest in health.

[00:09:38] Discovering the Relationship Between Disease and Diet James talks about his research and how he learned about the critical relationship between disease and diet.

[00:10:26] Sharing the Benefits of a Plant-Based Diet James discusses how he started sharing his newfound knowledge with coworkers, friends, and family, and the positive results they experienced.

[00:11:19] Animal Protein and Tumor Growth Discussion on an experiment with mice showing the correlation between animal protein consumption and tumor growth.

[00:12:19] Transition to Plant-Based Diet James talks about his personal experience and responds to people's questions about his plant-based diet.

[00:13:06] Choosing God-Made Healing Methods, James' decision to focus on natural healing methods for his mother's cancer led to her being cancer-free for 7-8 years.

[00:23:53] The shift to product creation James discusses his transition from giving away free information to creating and selling physical products, specifically starting a juice company.

[00:28:17] The value of personal contact and trial and error James emphasizes the importance of networking, reaching out to people, and learning through trial and error when starting to sell something.

[00:33:40] The pivot to knowledge-based coaching James explains how he realized the need to shift from providing physical products to coaching, in order to have more impact and reach more people.

[00:35:54] The $25/month membership James Brandon talks about his first program, a membership coaching program for $25/month, and how it helped him learn and grow as a coach.

[00:36:51] The imposter syndrome and being one step ahead James discusses the imposter syndrome and how he realized that you don't have to be an expert, you just have to be one step ahead of the person you're helping.

[00:41:01] The impact of monetizing your ministry James explains how monetizing his ministry has allowed him to help more people, have more conversations, and enroll more people into his program. He also emphasizes the importance of providing a good solution to people's problems.

[00:46:38] Initial emphasis on helping people reverse chronic disease James discusses his initial passion for helping people reverse chronic diseases like type 2 diabetes, high blood pressure, and high cholesterol through a plant-based diet.

[00:47:40] Realization that reducing weight is a key factor in reducing disease James explains that reducing excess body fat can regulate the body and reduce the risk of disease, emphasizing the importance of weight loss in their approach.

[00:50:05] Helping people lose weight using a plant-based diet James shares his success in helping people lose weight, ranging from 25 to 75 pounds, using a plant-based diet without restricting portion control or cutting out carbs. He also mentions a three-phase system they teach for weight loss.